Safe Sight

Securing a Stronger Position for Growth

Security solutions company Safe Sight had proven success in institutions like schools and hospitals, but accelerating penetration into public sector and enterprise markets presented a challenge.

Established public sector channels and video standards were entrenched and closed to new entrants, and the public sector market segment was becoming more important to establish acceptance of high-definition video as a future standard.

Challenge:

For 20 years, the management team at Safe Sight has offered technical experience in deploying network infrastructure, wireless technologies and security systems across the State of Texas. Because of the high-end nature and quality of its solutions, Safe Sight had made the decision not to focus on the residential market, but accelerating penetration into public sector and enterprise markets presented a challenge long sales cycles and arduous RFP processes strapped resources, and Safe Sight was competing against nationally recognized security companies.

Action:

Safe Sight had proven success in public institutions like schools and hospitals, but the company lacked a strategy to communicate and capitalize on these successful implementations.

Phillips & Company helped Safe Sight identify solutions to address key market segments and then publicly introduce branded solutions for those specific markets. By introducing and addressing the overarching market category of Community Infrastructure Protection, Safe Sight was able to establish a trustworthy leadership position in Texas.

Phillips & Company launched a PR campaign around Safe Sight's school security solution, addressing the need to improve security at Texas K-12 schools and independent school districts and the need for sophisticated campus-wide solutions at larger university and colleges. Safe Sight's website was completely overhauled to reflect the company's focus on community infrastructure, with solutions for protecting businesses, schools, churches and hospitals.

Result:

By focusing Safe Sight's business development and communications efforts on a community infrastructure protection, Phillips & Company helped Safe Sight establish a position of leadership in markets the company could focus on and win. Safe Sight has now deployed security solutions in all the large independent school districts located in Central Texas and has won substantial security contracts at several major state universities. Safe Sight now sustains a healthy growth rate as sales continue to accelerate across Texas.