Next-Generation Telecommunications Practice Over the last ten years, the telecommunications industry has experienced extraordinary change driven by the demand for mobility and the ubiquity of IP services. Today, the majority of industry leaders believe telecommunication service providers need to dramatically alter their business models if they are to prosper, or even survive, in the Web 2.0 world. The inability of most telcos to deploy robust subscriber information management platforms could put them at a serious marketplace disadvantage compared with next-generation service providers, like Google. According to Light Reading Analyst Caroline Chappell, “The emergence of Web 2.0 mashups from the IT world may put a new spin on telco service creation that could ultimately render an emerging generation of IMS-based applications obsolete.â€
Phillips & Company works with telecommunication infrastructure leaders and service providers to help them define and identify their best competitive position, accelerate market share growth and ultimately compete in this new services landscape. We work with mobile application developers and help build communities around new platforms for application convergence. We are at the forefront of new technologies and services such as Femtocell and social networking communities. We work with both infrastructure and service providers to help create business ecosystems for growth. The next-generation networks will require a shift from transport convergence to application convergence and this shift will open up new opportunities. Consumers and enterprise customers are demanding application independence across both fixed and wireless networks. Such independence will require new service delivery platforms and OSS infrastructure, converged media gateways, SIP and Web 2.0 integration and new customer delivery models. Phillips & Company works with both telecommunication and Internet leaders in infrastructure and services on key strategies for growth: - Defining leadership positions in emerging markets for IP and mobile services
- Creating thought-leadership programs to own sustainable issues driving application convergence
- Expanding new revenue channels at the intersection of Web 2.0 and traditional telecom
- Connecting carriers and application developers to IT solutions integrators for enterprise-level services
- Educating the market on new market categories to foster relevance and create demand
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