Mobile Computing & Wireless Technology Practice

The world has become increasingly mobile. The promise of universal communications and the ability to communicate or locate any person or object on land, at sea or in the air – is driving the demand for next-generation devices, applications and services.

All things once on the desktop computer, will be on a handheld mobile device. All things once available over a wire, will be wireless.

Mobile computing and communications will redefine the customer experience. It will transform relationships between people and the world around them. It will deliver greater efficiencies and challenges to mobile workers. And it will entertain us and connect us to a richer experience.

Phillips & Company has helped mobile computing and wireless technology companies capitalize on the trends that are changing the way we work, live and play.

Among the trends driving growth opportunities in this area are:

• If you want to be mobile, you will have more choices than ever before. As 2.5G, 3G and 4G networks compete for dominance and adoption, WiMax and other standards are emerging that will ultimately be defined by market forces.
• Network convergence is old and application convergence is new. Mash-ups are moving mobile applications into the Web 2.0 world and the lines between communication and computing will never be the same.
• Presence, location-based and GPS-enabled devices and applications will transform social communities into mobile communities
• Tablet PCs and other mobile innovation will drive the customer experience into new applications and business case

Phillips & Company works with some of the leading innovators in mobile computing and wireless technology on key strategic issues:

• Identifying new trends and positioning clients as leaders of those trends
• Creating demand for products and services through leadership campaigns
• Expanding revenue options and opening new channels to sales
• Executing on strategies that increase demand for mobile computing and communications
• Creating ecosystems to foster momentum and accelerate growth.